I’m a writer, poet, and strategic thinker who is passionate about helping brands engage their audience in a mobile-first, data-driven world. My specialties include app copy across paid and owned media channels (paid ads, in-app modals, push and email), blogs, whitepapers, press articles and executive thought leadership about apps, performance marketing, ad tech, blockchain, venture capital, digital marketing, AI, and technology. I’ve overseen everything from website re-brands to strategic content initiatives for tech companies, apps, and non profits. Have a brand that needs a voice? Please get in touch!
Areas of Expertise
Content Strategy
In-App Copy
Performance Marketing
Executive Thought Leadership
Recent Work
A series of articles about San Francisco’s post-pandemic recovery.
A blog about famous photographers in history.
A whitepaper with best practices for growing and retargeting your mobile app.
A thought leadership article about mobile advertising in the age of data privacy.
A blog about the untapped potential of female mobile gamers.
A thought leadership article about using marginal gains theory to enhance campaign performance.
Monthly horoscopes for marketers looking to align their app growth strategies with the stars.
“The medium is the message.” — Marshall McLuhan
We live in a digital, mobile-first age in which technology shapes our expression as powerfully as the expression itself. I believe writing in the digital era necessitates an understanding of the poetry of pixels, the elegance of algorithms, and the beauty of data. In all my work I aim to match the precision of technology with linguistic accuracy and merge the medium and the message to create a narrative that speaks to both soul and machine.
Professional Philosophy